Opportunity

The Strategy for Growth Our strategy is multifaceted and non-traditional. We're not planning on being at the neighborhood c-store, nor are we opening company stores. Instead, we identify existing locations that already have people traffic. One non-traditional target market is schools - where children can develop an early preference for our brands. With new government mandates about school meals offering a minimum daily requirement of fruit, our juice products qualify to meet the fruit requirement - and qualify cash-strapped school districts for the federal assisted School Lunch Program. What's more, our products sell themselves with kids - wow, which do you think a kid would choose - a bowl of fruit or a frosty Tropical Flurry or Ice Age juice drink? And there are many other non-traditional target markets where IAF Beverage brands are already being sold, such as: Ball parks, Bingo parlors, Bowling complexes, Sandwich shops, Health clubs, Hospitals, Hotels, Office Buildings, Restaurants, Skating rinks, Country clubs, Tennis clubs and many others. IAF Beverage brands are going to be "within arm's reach" of consumers everyday. What makes the IAF Beverage Franchise Distributor program unique? We understand that most people want their new business to get off the ground fast. The IAF Beverage program does just that because: 1. IAF Beverage FINDS THE RETAIL LOCATIONS 2. IAF Beverage SECURES THE LOCATION CONTRACT 3. IAF Beverage INSTALLS THE MACHINE As an IAF Beverage Franchisee - when your business starts, IT STARTS. You get: • Immediate cash flow • Immediate return on initial investment • Immediate profits - 400% plus profit margin The IAF Beverage program is a franchise - a franchise with a difference. We have few operating rules - you run your own business and we don't have royalty fees. Our initial fee per location covers all our costs, as well as training, marketing materials and point-of-sale for opening each new location. Thanks to our unique program, as an IAF Beverage Franchisee, you stay focused on SERVICE AND MARKETING- providing your locations with product, monitoring product quality and helping locations with POS and promotion. The IAF Beverage franchise is built around the superior taste of our products. Take pride in selling the best. Our #1 promotion is getting a sample into the customer's hands. We ship sample cups and trays with some machines as a part of our opening package. Yes, the IAF Beverage program is a unique opportunity - one that will be successful because of our outstanding products.